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Lacoste: #SupportWithSyle

Lacoste has joined forces with the French National Olympic Sports Committee for a funky spot from BETC.

by shots on 29^th April 2016

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Lacoste – Lacoste: #SupportWithSyle

Credits

Agency BETC Paris/France
Production Company Psycho

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Credits

Agency BETC Paris/France
Production Company Psycho
Art Director Pascal Montcapjuzan
Copywriter Romain Pergeaux
Copywriter Valentine Gilbert
Director I Could Never Be A Dancer
Producer Laure Denizot
Creative Director Antoine Choque

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French clothing brand, Lacoste, has joined forces with CNOSF (the French National Olympic and Sports Committee), to promte its partnership for the Rio Olympics in a spot by BETC/BETC POP.

Produced by Psycho and helmed by I Could Never Be A Dancer, the music promo/commercial reimagines Paris as a gigantic playground thanks to some beautifully-choreographed moves.

Connections

Agency BETC Paris
Production Psycho
Creative Director Antoine Choque
Director I Could Never Be A Dancer

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