Puma: Play Loud

Puma has launched a new global campaign to unveil the latest edition of its dual-coloured Tricks boots, led by a commercial directed by Outsider's Scott Lyon.

Featuring a host of the game's top talent including Cesc Fabregas, Antoine Griezmann and Sergio Aguero, the spot begins at street level and journeys through various scenes before finally ending with all eyes on the big stage in an arena.

The two-tone nature of product forms the basis of the work which was created through Puma Teamsport and the boots are aimed at consumers who are ready to play loud like the stars. The campaign is aligned with the hashtag #CHOOSETRICKS and encourages fans to turn up the volume with their skills.