evian: Baby Bay

evian and BETC Paris pick up their 22-year partnership in a new campaign that sees the return of their adorable baby characters, this time in holidaying paradise.

Welcome to Baby Bay, where the weather is sweet and the good times flow for the pint-sized toddlers much to the surprise of an adult surf companion who can't quite believe what's going on.

The campaign once again places the mineral water brand as an integral part of staying young and energetic alongside the Live Young line and communicates the message through the latest amusing visual concept.

James Rouse directed the campaign ad with co-production from Wanda Paris/Outsider and the spot is carried by a cover of the classic Beach Boys hit, Kokomo, performed by Lilly Wood and The Prick.

Subscribers to shots can read an interview with the creative team behind Baby Bay here.