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VW Golf GTI – VW Golf GTI: Fast Film

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To promote the new Volkswagen Golf GTI, DDB Argentina employed a new breed of camera operative, the car itself.

Produced by Poster and helmed by Sebastián Caporelli and Seba Sanchez, the spot sees the car hurtle down a 100-metre stretch lined with actors in just three seconds flat. The finished commercial features the slowed down footage of the stunt.

 

 The footage at full speed

 

The campaign is being supported through social media with the hashtag #MiraloEnCámaraLenta (#watchitinslowmotion) supporting the brand's slug line “3 seconds is a long time for a GTI”.

 

 Making of Film

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