Selfridges: Incredible Machines
This stylish docu-short explores women's relationships with their underwear from a fresh female perspective.
Credits
powered by
- Client Selfridges
- Editor Carly Baker
- Director Kathryn Ferguson
- Producer Shabana Mansuri
- Colourist Dan Moran
- Sound Designer Peter Duffy
Credits
powered by
- Client Selfridges
- Editor Carly Baker
- Director Kathryn Ferguson
- Producer Shabana Mansuri
- Colourist Dan Moran
- Sound Designer Peter Duffy
All too often lingerie advertising falls prey to the usual tired and sexualised cliches, but this stylish new docu-short for fashion retailer Selfridges aims to show the reality of women's relationships with their undergarments.
Created and directed in-house by resident filmmaker Kathryn Ferguson as part of the everyBODY campaign promoting Selfridges' new lingerie, swim- and sportswear department, Incredible Machines features an eclectic line-up of women, including Rick Owens muse Michele Lamy, British Thai boxing champion Ruqsana Begum and trans activist Charlie Craggs. Acclaimed choreographer Wayne McGregor oversaw the movement choreography for the film.
Connections
powered by
- Client Selfridges
- Colourist Dan Moran
- Director Kathryn Ferguson
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