IOC: Together; Breath; Respect; Counting Stars
The Olympics are almost here, so the IOC has released a series of spots to whet your sporting appetite.
Credits
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- Production Company PRETTYBIRD
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Credits
powered by- Production Company PRETTYBIRD
- Executive Producer Questlove
- Chief Executive Jon Cook
- Director Max Malkin
Credits
powered by- Production Company PRETTYBIRD
- Executive Producer Questlove
- Chief Executive Jon Cook
- Director Max Malkin
Earlier today, the Olympic torch was lit marking the beginning of its long and international journey to Brazil's games - hosted this year in Rio de Janiero on August 5.
To mark this occasion, VML has created a celebratory campaign - titled Together We Can Change The World - for the International Olympic Committee (IOC).
Helmed by Max Malkin, the campaign features four spots each of which attempt to unite the world through sport.
"The Olympic Movement is here to break down walls and build bridges; and through this emotive campaign we hope audiences will be inspired to learn more and see that together we can change the world,” says IOC 's MD Timo Lumme.
Listen out for Pulp Fiction actress Uma Thurman, who does the voiceover of the English spot while Lenny Kravitz, Corinne Bailey Rae and a couple of other international artists make up the soundtrack.
Together is the spot above, but click below to watch the others in the series.
Breathe
Respect
Counting Stars
Connections
powered by- Agency VML
- Production PRETTYBIRD
- Chief Executive Jon Cook
- Director Max Malkin
Unlock this information and more with a Source membership.