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NBA 2K17: Legends Live On

The man may have retired but the legend never will as this new spot by CP+B proves.

by shots on 14^th April 2016

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LA Lakers icon Kobe Bryant may have played his last game but his influence in Basketball doesn't have to end thanks to the special edition of hit basketball game NBA 2K17.

Created by CP+B LA, the launch spot for the This Is Not A Game campaign broke during Bryant's last game for the Lakers - which saw his 20-year career end with a 101-96 win against the Utah Jazz.

Produced by Plus Productions and helmed by Andrew Jasperson and Jeff Dryer the spot sums up every gamer’s attitude to the player, whether they’ve been fans or have hated him, they can keep playing as him, or against him in NBA 2K17.

Connections

Agency Crispin Porter + Bogusky
Grade Company 3 LA
Post Production Method Studios
Creative Director Andrew Jasperson
Creative Director Jeff Dryer
Director Andrew Jasperson
Director Jeff Dryer
Executive Creative Director Kevin Jones

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