Nike: Half-Time Speech

Nike has launched an inspirational campaign that takes fans into the locker room of the Turkish national team for a half-time speech by their captain, Arda Turan.

Part of the brand’s global football platform Spark Brilliance, the integrated campaign aims to inspire young players in Turkey and right across Europe as Turan tells his team to be proud of the red shirt and play for the badge in the passionate ad through Wieden+Kennedy Amsterdam.

To enable viewers to fully immerse themselves in the speech, Nike has also revealed a 360° version of the film complete with binaural sound, launched during Turkey’s match against Austria this on Tuesday night.

Turan co-wrote the speech for a more authentic feel and the film, helmed by Somesuch's Bob Harlow, celebrates the team’s spirit as he reminds his team mates and younger followers that core strength comes from the streets.

Speaking about the project, W+K Amsterdam creative directors, David Smith and Craig Williams, say: “Often 360° technology is used as a gimmick, but in this case, we really felt that it added to the experience. The circular nature of a team huddle with all the players gathered around the captain lends itself to using 360° cameras. As did the binaural sound, which amplified the viewer’s sense of being right in the middle of an amazing team moment.”