Lloyds Bank: For Your Next Step

Lloyds Bank has launched a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new spot introduces the strapline ‘For Your Next Step’ aiming to show how Lloyds gives financial confidence to its customers as they approach their next steps in life.

Directed by Rogue's Sam Brown the 60-second, super-slo-mo film features the sleek black horse, synonymous with Lloyds, racing through a variety of situations - a proposal, a funeral, a birth (unhygienic, we know) – before we return to see how those events played out.