Work
Lidl: Cycling
Hamlet Brussels director, Wolfberg, puts a comical spin on cycling for Lidl's sponsorship of Team Quick Step.
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Credits
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- Post Production Dazzle
- Sound Design Sonicville Sound & Music
- Editor Maarten Janssens
- Director of Photography Robrecht Heyvaert
- Art Director Frederic Zouag
- Copywriter Nicolas Gaspart
- Agency Producer Patricia Van De Kerckhove
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
- Director Wolfberg
- Producer Lynn Bernaerts
- Creative Director Sebastien De Valck
- VFX Supervisor Jirka Sindelar
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Credits powered by
Credits
powered by
- Post Production Dazzle
- Sound Design Sonicville Sound & Music
- Editor Maarten Janssens
- Director of Photography Robrecht Heyvaert
- Art Director Frederic Zouag
- Copywriter Nicolas Gaspart
- Agency Producer Patricia Van De Kerckhove
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
- Director Wolfberg
- Producer Lynn Bernaerts
- Creative Director Sebastien De Valck
- VFX Supervisor Jirka Sindelar
If you thought all you needed was a bike to teach your kid to ride, think again. This comical ad created through BBDO Brussels reels off the endless accessories and effort needed to become a committed cyclist and puts an entertaining spin on the promotion of the brand's new sponsorship deal with Team Quick Step in Belgium.
Intended for the whole family and also plugging Lidl's food range, the ad features a cameo from Belgian pro road racer, Tom Boonen. The spot is directed by Wolfberg of production company, HAMLET Brussels.
Connections
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- Agency BBDO Brussels
- Post Production Dazzle
- Production HAMLET
- Director Wolfberg
- Executive Producer Jason Felstead
- Executive Producer Ruben Goots
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