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New Order: Tutti Frutti

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  • Production Company Bold



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BOLD director Tom Haines has helmed this recently-released promo for New Order which examines the psyche of an ageing, fading TV host as he explores the hallways and stages of a TV studio, taking a trip into his past as reality and fantasy meld into one.

"I wanted to create a video that was both fanciful and poignant," says Haines "It had to have the colour and glamour to match the Italo-disco sounding track but also the melancholy drawn from Bernard Sumner's lyrics."

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