Hyundai: Ryanville

The month of February will see Ryan Reynolds star in cinemas as Deadpool's Wade Wilson, a man gifted with accelerated healing powers and a twisted sense of humour seeking revenge on the one who ruined his life. But cut to Hyundai's Super Bowl campaign and he's a whole lot more.

Appearing in multiple roles, including as a traffic cop, several road workers and some guys throwing around an American football, the actor steals the show as a girl and her mother drive through Ryanville in awe.

The spot was created to promote Hyundai's automatic emergency breaking system with pedestrian detection by the company's in-house agency, Innocean. A second spot, The Chase (below), has also been launched ahead of the Big Game on Sunday 7 February.