ALDI Australia: So Fresh

Aldi – ALDI Australia: So Fresh

Credits

Agency BMF Sydney/Australia
Production Company Exit Films Sydney

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Credits

Agency BMF Sydney/Australia
Production Company Exit Films Sydney
Music Rumble Studios
Post Production Alt VFX
Editor Stuart Bowen
Director of Photography Lachlan Milne
Art Director Nicole Hetherington
Copywriter Simon Fowler

Agency Producer Fiona Gillies
Executive Creative Director Cam Blackley
Director Christopher Hill
Producer Jodi Matterson
Creative Director Alex Derwin
VFX Supervisor Jay Hawkins

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BMF pays musical tribute to ALDI’s range of fresh fruit and veg to kick off 2016 in this amusing campaign.

Five original tracks, each from a different musical genre (pop, psychedelic rock, reggae, dance and R&B) were written and produced by the agency and Rumble Studios to set the tone for each.

Created to inform consumers about the brand's high-quality range of fresh food, something it isn't necessarily known for, the ads are directed by Exit Films' Christopher Hill.

“If you’re trying to show everyone how much you love tomatoes it makes total sense to write a love song to them, then shoot a Boyz 2 Men-style music video in their honour,” says BMF creative director, Alex Derwin. “We had great fun collaborating with Chris at Exit and Rumble Studios, and I think it shows in the work.”

See So Fresh Bananas above and So Fresh Tomatoes, So Bread, So Fresh Berries and So Fresh Stone Fruit below.