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Foot Locker x Jordan: Fly Your Own Way
The coolest kicks are in at Foot Locker, but don't necessarily think that makes you a better baller.
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Four-time All-Star Russell Westbrook features in this spot to promote the new Air Jordan 29 Low alongside a kid who wants to emulate his sporting hero.
Created by BBDO NY the campaign sees the youngster reveal how he wants to become the best and follow in the footsteps of his idol, only to be shut down by a string of sources who break the bitter news that it's probably not going to happen.
Good job he can at least wear the 29 Lows by claiming the kicks at Foot Locker this winter. Jim Jenkins of O Positive directs the antics.
Connections
powered by
- Agency BBDO New York
- Editing Company NO6
- Post Production Company 3 LA
- Production O Positive Films
- Agency Producer Anthony Curti
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Colourist Tim Masick
- Creative Director Ryan Raab
- Creative Director Dan Kenneally
- Director Jim Jenkins
- Director of Photography Robert Yeoman
- Editor Jason MacDonald
- Executive Creative Director Chris Beresford-Hill
- Executive Creative Director Dan Lucey
- Executive Producer Ralph Laucella
- Post Producer Corina Dennison
- Flame Ed Skupeen
- Flame Mark Reyes
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