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Nike: The Future Is Fast
Young sporting stars are giving the pros a run for their money with their cocky attitudes, ambition and high speed.
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A fast-paced, high action sports-inspired spot from Nike catches the next generation of American sportstars.
The camera flits between the youngsters as they introduce themselves - to reflect their speedy nature.
Helmed by Yann Demange and created by W+K Portland, the minute-long ad introduces the brand's new tagline: The Future is Fast.
Connections
powered by
- Agency Wieden+Kennedy Portland
- Music Pivot
- Production Stink Films London
- Sound Design 750mph
- Visual Effects A52
- Agency Producer Chris Capretto
- Copywriter Edward Harrison
- Creative Director Alberto Ponte
- Creative Director Ryan O'Rourke
- Director Yann Demange
- Editor Kirk Baxter
- Executive Producer Jeff Baron
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