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Bleacher Report: #SportsAlphabet

BarrettSF & Gentleman Scholar bring us a new version of Blackalicious track Alphabet Aerobics for Bleacher Report.

by shots on 7^th December 2015

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Bleacher Report – Bleacher Report: #SportsAlphabet

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Production Company GENTLEMAN SCHOLAR

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Credits

Production Company GENTLEMAN SCHOLAR
Director Gentleman Scholar

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It’s bad news for all of you who have managed to grasp the lyrics to iconic Blackalicious track Alphabet Aerobics. The 1999 track was recently the sound of YouTube’s 10^th Anniversary ad, and now the rap duo are back with a new remixed version, #SportsAlphabet for sports digital media company, Bleacher Report.

Created by San Francisco-based agency, barrettSF, and animated by Gentleman Scholar, the spot showcases 26 styles of animation, one for every letter of the alphabet.

As Blackalicious debut their new sports lyrics, there is everything from alley cats serving up alley oops, to human joysticks going H.A.M. The track rapidly increases in speed, just like the original, this time spitting through all things sport related.

The collaboration is the first brand advertisement for the company.

Connections

Agency barrettSF
Production Gentleman Scholar
Director Gentleman Scholar

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