Work
HP: DIY; Epic Battle
Tom Tagholm directs a robotic romance inspired by The Force in this ad from BBDO New York.
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Credits
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- Agency BBDO New York
- Production Company Park Pictures
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Credits
powered by
- Agency BBDO New York
- Production Company Park Pictures
- Editing Company Stitch
- Visual Effects The Mill New York
- Editor Tim Hardy
- Director of Photography Erik Alexander Wilson
- Agency Producer Katherine Cheng
- Executive Creative Director Monty Pera
- Executive Creative Director Toygar Bazarkaya
- Executive Producer Dinah Rodriguez
- Executive Producer Stephen Brierley
- Chief Creative Officer Greg Hahn
- Director Tom Tagholm
- Producer Nick Goldsmith
- Creative Director Don Marshall Wilhelmi
- Colourist Fergus McCall
Show full credits
Credits powered by
Credits
powered by
- Agency BBDO New York
- Production Company Park Pictures
- Editing Company Stitch
- Visual Effects The Mill New York
- Editor Tim Hardy
- Director of Photography Erik Alexander Wilson
- Agency Producer Katherine Cheng
- Executive Creative Director Monty Pera
- Executive Creative Director Toygar Bazarkaya
- Executive Producer Dinah Rodriguez
- Executive Producer Stephen Brierley
- Chief Creative Officer Greg Hahn
- Director Tom Tagholm
- Producer Nick Goldsmith
- Creative Director Don Marshall Wilhelmi
- Colourist Fergus McCall
HP has launched its first new advertising under the new HP, Inc company to leverage its partnership with Star Wars. In the ad through BBDO New York and shot by Tom Tagholm, a boy uses his inventiveness to conjure up an innovative date proposal via his own R2D2 creation.
The work introduces the company’s new rallying cry, Keep Reinventing and calls upon The Force to help deliver the message in a campaign that champions the versatility of its PCs and Instant Ink printers. The work also includes a second spot, Epic Battle, below.
Connections
powered by
- Agency BBDO New York
- Editing Company STITCH
- Production Park Pictures
- Visual Effects The Mill New York
- Agency Producer Katherine Cheng
- Chief Creative Officer Greg Hahn
- Colourist Fergus McCall
- Creative Director Don Marshall Wilhelmi
- Director Tom Tagholm
- Editor Tim Hardy
- Executive Creative Director Toygar Bazarkaya
- Executive Producer Stephen Brierley
- Executive Producer Dinah Rodriguez
- Producer Nick Goldsmith
Unlock this information and more with a Source membership.
