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Koovs.com: Step Into

Literally jump into clothes from fashion retailer Koovs.com and follow an Indian couple chase through the city.

by shots on 24^th November 2015

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Koovs.com – Koovs.com: Step Into

Credits

Agency Grey London
Production Company Stink Films London

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Credits

Agency Grey London
Production Company Stink Films London
Editor Tim Thornton–Allan
Director of Photography Natasha Braier
Art Director Sam Daly
Copywriter Rob Greaves
Agency Producer Emma Fasson
Executive Producer Jon Chads

Director Martin Krejci
Producer Julia Parry
Producer Juliet Naylor
Creative Director Dom Goldman
Post Producer Ryan Knowles
Post Producer Tom Sparks
Colourist Seamus O'Kane
Sound Designer Jack Sedgwick

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Experimental, young and adventurous are just some of the words that jump to mind when thinking about Grey's new ad for fashion retailer KOOVS.com.

An Indian couple play a game of chase through the city - disappearing by jumping into clothes and being transported to new locations.

Helmed by Martin Krejci, the shot itself was complicated enough and required the help of specialist VFX artist Tom Sparks to make the transitions into new scenes as seamless as possible.

The campaign is very innovative and is a clever way to showcase the retailer's clothing collection.

Connections

Agency Grey London
Production Stink Films London
Colourist Seamus O'Kane
Director Martin Krejci
Director of Photography Natasha Braier
Editor Tim Thornton–Allan
Executive Producer Jon Chads
Post Producer Tom Sparks
Producer Juliet Naylor

Unlock this information and more with a Source membership.

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