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TyC Sports: Soccer Fanatics

How far is too far? An Argentinian spot proves the nation's undisputed loyalty to soccer.

by shots on 26^th October 2015

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TyC Sports – TyC Sports: Soccer Fanatics

Credits

Production Company Concreto Films

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Credits

Production Company Concreto Films
Music Noroeste
Post Production Pentimento Color Grading
Executive Producer Geo Orellana
Executive Producer Dolores Llosas
Director Juan Taratuto
Director Mati?as Scartascini
Producer Hernan Pedros

Creative Director Diego Tuya
Creative Director Dario Rial
Post Producer Mati?as Di?az

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How far would you go to support your sports team?

A group of die-hard, elderly, Argentinian soccer fans remember the time that one of their friends swore he would eat dog shit if his team moved into a higher division in the league.

The campaign created by Mercado McCann is a comical portrayal of Argentina's loyalty to their teams.

Promoting the nation's leading sports channel TyC Sports, the minute-long-spot - helmed by Juan Taratuto and Matías Scartascini - sees the friend fulfil his promise and enjoy the sweet (or stinky) taste of victory.

Look out for the Argentina/Fashion-focussed issue (160) out next week.

Connections

Agency Mercado McCann
Music Noroeste
Post Production Pentimento Color Grading
Production Concreto Films
Creative Director Diego Tuya
Creative Director Dario Rial
Director Matías Scartascini
Director Juan Taratuto

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