Coffee-mate: Introducing Joel Hubbard

Nestlé brand Coffee-mate has introduced a new ambassador who will form the focus of its advertising over the next few months.

Joel Hubbard is a gingerbread man from out of town and the minute-and-a-half-long web film from 360i New York follows his first few weeks at the company as the new marketing executive. Knucklehead's Rob Leggatt shot the piece and the amusing video is supported by a Tumblr site where you can find our more about the flavours expert.