Virgin Money Giving: Whatever Your Run Face

"

Virgin Money Giving has released a video targeting next year’s London Marathon runners to promote its not-for-profit fundraising platform.

Created through agency AllTogetherNow, the ad depicts the funny faces runners pull such as 'The U Wot Mate Face' and 'Seen a Ghost Face' to promote the alternative service to JustGiving and the film is shot by Simon Frost and Ben Hanson via Carbon.

“Whatever Your Run face cleverly taps into one of the universal realities of running a marathon: your face tells a wonderful story and whatever that is, and no matter how sweaty or dishevelled you might look, it makes you feel incredible,"" says Antony Simm, head of social media at Virgin Money. ""It’s a fun film which we hope will encourage marathon runners in 2016 and beyond to contribute to their chosen charities with Virgin Money Giving.”