Tesco: Inner Thoughts; Haggling

Tesco – Tesco: Inner Thoughts; Haggling

Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Rattling Stick

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Credits

Agency Bartle Bogle Hegarty (BBH) UK/UK
Production Company Rattling Stick
Post Production The Mill London
Editing Company Cut + Run/London
Sound Design Factory
Editor Julian Tranquille
Director of Photography John de Borman
Agency Producer Kristin Armstrong

Executive Creative Director Caroline Pay
Executive Producer Johnnie Frankel
Creative George Brettell
Creative Matt Moreland
Creative Chris Clarke
Creative AK Parker
Director Danny Kleinman
Producer Johnnie Frankel

Sound Designer Phil Bolland

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Supermarket shopping isn't the most riveting of experiences...

However, this pair of spots, created by BBH, attempts to encourage shoppers to splash but save while at Tesco.

Marking the agency's first campaign since winning the account, the ads - helmed by Daniel Kleinman - see a normal family benefit from Tesco's improved customer service.

Except that Ruth Jones, Ben Miller and up-and-coming actor Will Close make up the star-studded family.

The above ad demonstrates the supermarket's new 'one-in-front' policy that will try to open a new till if there is more than one customer in line.

While, the second (below) celebrates Tesco's new Brand Guarantee scheme, where customers will qualify for a discount if it can be matched at the till.