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RSA – RSA: The Anatomy Of A Split Second

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We all know the dangers of texting when driving, yet for some reason the message just isn't sinking in.

The RSA together with Irish International BBDO is set on getting the message across and will keep creating shocking adverts until we take note and listen.

is back in the driving seat and helms the latest spot, which adopts a quirky perspective to safe driving - instead focussing on the importance of a split second.

The minute-long ad proves that all it takes is one distracted second with eyes off the road to have a potentially life-threatening crash.

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