RSA: The Anatomy Of A Split Second
A bird glances, the burger sizzles, ice cream falls out of the cone. Seconds matter, especially when driving.
Credits
powered by- Agency Irish International/Ireland
- Production Company Partizan London
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Credits
powered by- Agency Irish International/Ireland
- Production Company Partizan London
- Post Production Smoke & Mirrors
- Editor Kevin Konak
- Director of Photography Carl Burke
- Agency Producer Noel Byrne
- Creative Clayton Homer
- Creative Dillon Elliott
- Director Martin Stirling
- Producer Miranda Johnstone
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Credits
powered by- Agency Irish International/Ireland
- Production Company Partizan London
- Post Production Smoke & Mirrors
- Editor Kevin Konak
- Director of Photography Carl Burke
- Agency Producer Noel Byrne
- Creative Clayton Homer
- Creative Dillon Elliott
- Director Martin Stirling
- Producer Miranda Johnstone
We all know the dangers of texting when driving, yet for some reason the message just isn't sinking in.
The RSA together with Irish International BBDO is set on getting the message across and will keep creating shocking adverts until we take note and listen.
Martin Stirling is back in the driving seat and helms the latest spot, which adopts a quirky perspective to safe driving - instead focussing on the importance of a split second.
The minute-long ad proves that all it takes is one distracted second with eyes off the road to have a potentially life-threatening crash.
Connections
powered by- Agency Irish International
- Post Production Smoke & Mirrors
- Production Partizan London
- Agency Producer Noel Byrne
- Creative Dillon Elliott
- Creative Clayton Homer
- Director Martin Stirling
- Director of Photography Carl Burke
- Producer Miranda Johnstone
Unlock this information and more with a Source membership.