Ballantine's: Space Glass

Digital agency, Havas Work Club and Ballantine's have created a whisky glass designed to work in a zero gravity environment for the next generation of whisky drinkers.

The Open Space Agency, a collective of astropreneurs, were commissioned to design the glass and to accompany the unique product, Ballantine’s Master Blender Sandy Hyslop has created an exclusive special batch of Ballantine’s Space Whisky to address the impact reduced gravity has on taste buds when in space.

The launch of the Ballantine’s Space Glass is accompanied by a future fiction film directed by Thomas Hilland through Partizan re-imagining the simple act and ritual of serving and drinking whisky, set in a microgravity bar on the Moon of Saturn.

Celebrated director of photography, Ben Davis, known for Guardians of the Galaxy, Avengers: Age of Ultron and Kick Ass also worked on the production of the ad, narrated by Scottish actor James Cosmo, known for appearances in Game of Thrones, Braveheart and Highlander further adding to the authenticity of the project.

More insight into the epic campaign and innovation can be found at the Ballantine’s Space Glass Journal, which charts the story from start to finish including a two-part documentary.