Johnnie Walker Creates a Symphony in Blue

Agency iris Worldwide and digital production company MediaMonks have created an interactive experience for Johnnie Walker Blue Label which mentors drinkers of the whisky about its distinctive features. 

The Johnnie Walker brand wanted to be able to teach consumers about the complexities of Johnnie Walker Blue Label; about the flavours, aromas and the processes it takes to produce the company's rarest blend. 

To do so, iris and MediaMonks has created an immersive mentoring experience inspired by the whisky’s six flavours; fresh, fruit, malt, spice, wood and peat.

The Symphony in Blue site allows users to naviagte a 360-degree world, visiting the six different elements of the Blue Label's flavour, watching videos related to them, listening to audio clips and exploring beautifully rendered scenes, including an orchard and a ship. 

“Flowing from this theatrical extravaganza, our revolutionary new digital mentoring execution breaks the mould in its approach to consumer education," says James Thompson, global managing director of Diageo Reserve. "At its heart is the pioneering Symphony in Blue 360° Digital Mentor film, which raises the bar for mentoring by engaging with consumers directly and showcasing our liquid credentials of rarity and craft.” 

The immersive flavour journey, available on both Android and iOS, makes the knowledge of Johnnie Walker’s best whisky sommelier available to drinkers across the world.