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A total of 16 Titanium and Integrated Lions were awarded last night in Cannes as the International Festival of Creativity came to a climax. The Titanium Grand Prix went to CP+B Boulder for Domino’s Emoji Ordering, while the Integrated Grand Prix was collected by Wieden+Kennedy New York for Jordan Brand, RE2PECT.

Titanium Lions were also given to Newcastle Brown Ale's Band of Brands, Clever Buoy for Optus, Abla Fahita, Salta's Beer Tooth Implant and Samsung's Safety Truck.

 

 


The Titanium and Integrated jury was also responsible for selecting The ALS Association’s Ice Bucket Challenge as the Grand Prix for Good from amongst gold Lion-winning charitable, public service or not-for-profit work that was not eligible for a Grand Prix in other entry sections.


During the ceremony, Bob Greenberg, founder, chairman and CEO, R/GA was also named this year’s Lion of St. Mark in recognition of his outstanding contribution to creativity in advertising and communications. Former US vice-president Al Gore was given the LionHeart Award for his work in bringing environmental issues to the attention of the world. And the Creative Marketer of the Year trophy was given to Heineken, collected by Jan Derck van Karnebeek, chief commercial officer.

Agency of the Year was given to R/GA New York. Grey New York came second and Ogilvy São Paulo third.

Independent Agency of the Year went to Droga5 New York. Second place Wieden+Kennedy Portland and third to Wieden+Kennedy London.

The Palme d’Or, given to the most awarded production company, was presented to Smuggler USA. Blink UK came second and Somesuch UK third. 

The Network of the Year award was presented to Ogilvy & Mather with BBDO Worldwide taking second place and Grey in third.

Also awarded was the Holding Company of the Year which went to WPP. Omnicom took second place and Publicis Groupe third.

A full list of winners and the work are available to view at Cannes Lions.

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