Cannes Lions 2015: Branded Content Winners

Last night at the gala ceremony on the final day of the 2015 Cannes International Festival of Creativity David Lubars, president of the Branded Content & Entertainment jury, announced that, for the second consecutive year, there was no Grand Prix awarded in the category. 

Lubars said that there had been, and continues to be, a discussion in the industry around what exactly 'content and entertainment' is (see his exclusive interview with shots for more) but that the deliberations that week had "opened [our] apeture of what content can be".

He explained that there was no Grand Prix winner because a Grand Prix "[denotes] classic advertising history forever and [the jury] didn't feel as though there was anything like that this year".

The closest, he told journalists, was Honda Type R The Other Side, which the jury "all really admired" but, actually, that piece of work wasn't entered into this category.

However, there were 16 "fantastic" gold Lions handed out to a series of campaigns including Grey New York's anto-gun campaign, The Gun Shop [above], AKQA London and Shanghai's House of Mamba project for Nike [below] and DDB Madrid's Holograms for Freedom [bottom].

Other winners included Clemenger BBDO Wellington's dug-driving campaign,Tinnyvision, and Forsman & Bodenfors Gothenburg's UN campaign 805 Million Names but for a full list of the winners please click here.