Bodyform Launches Second Live Fearless Campaign
Bodyform announces Live Fearless II and will use social media to encourage women to live their lives to the full.
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Last year’s campaign (above) was such a success that Bodyform is launching Live Fearless II and calling for submissions.
Bodyform is launching this year’s campaign to encourage women to live their lives to the full.
Participants will be set fortnightly challenges to overcome their fears – and those that post their antics online will be automatically entered into the prize draw.
The winner will win a round-the-world trip (all expenses paid!) – so definitely worth pushing the boundaries, ladies.
Look out for vloggers and other inspirational figures - such as record-breaking yachter Dee Caffari and Alpine adventurer Sophie Radcliffe - take to social media to spread the word about the campaign.
Find more information about the campaign here or tweet your photos using #livefearless.
