Samsung Makes Sound Waves
Design studio Artisan team up with Samsung to create a unique spot to create physical representations of music.
Credits
powered by
- Sound Design Artisan
- Director Ben Kreukniet
- Sound Designer Aidan Lavelle
Credits
powered by
- Sound Design Artisan
- Director Ben Kreukniet
- Sound Designer Aidan Lavelle
What does sound look like? Using this question as inspiration, design studio Artisan teamed up with Samsung for a unique campaign and experiment.
Promoting Samsung's new 360 Wireless Audio - a speaker that plays music in all directions - the ad creates hologramed light projections of the sound.
The spot, helmed by Ben Kreukniet, follows the team's excitement as they create the software and edge closer towards conducting the experiment - no CGI or special effects are used.
The result? A patterned web of intricate movements, weaving in time to the rhythm of the song. Simply spellbinding...
Below is a behind-the-scenes of how the project was created.
Connections
powered by
- Sound Design Artisan
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