MTV Launches New Brand Identity
The channel today launched #MTVbump, a new way to share Vine and Instagram videos.
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MTV’s international channels are undergoing a makeover and rebranding to remain attractive to a young audience.
MTV partnered with B-Reel Creative to create a more interactive experience for its users and give them more control over the channel’s content.
The channel restores creativity and self-expression to its viewers.
One of the new features is #MTVbump, which links viewers’ 15-second Vine and Instagram videos and shares them internationally when they use the hashtag.
Another feature which will launch later in the summer is MTV Canvas, which is like an online sticker book – allowing users to create multi-layered collages with interactive GIFs, emojis and personal idents.
Join the conversation or get creating but remember to use #MTVbump.
Keep your eyes peeled for an exclusive interview with MTV International creative and vice president Sean Saylor.
