Craft

Say it with Shoemoji on Foot Locker App

BBDO New York has created 80 emoticons based on popular trainers available at the sports retailer.

by shots on 27^th April 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Sports retailer Foot Locker has created a new tool on its app to allow fans to communicate using new emojis made from the most popular shoes and brands in the business.

Nike, adidas, Under Armour and Reebok all appear with classic styles such as the Nike Huarache, classic Chuck Taylor Converse shoe and even Timberland boots up for use.

Available for free within the Foot Locker app in the US, Shoemoji creates a new way for sneaker aficionados to talk about and share their favourite passion.

The library launched with 80 individually drawn designs and to keep the conversations fresh, new Shoemojis will be added to the app as sneakers are released.

Connections

Agency BBDO New York
Production The BBBDO Digital Studio
Chief Creation Officer David Lubars
Chief Creative Officer Greg Hahn
Executive Creative Director Chris Beresford-Hill
Executive Creative Director Dan Lucey
Director of Creative Technology, Experience and Design Simon Mogren
Director of Integrated Production David Rolfe

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In