Ogilvy Paris Calls On Saul for Netflix Campaign
Saul Goodman offers 'legal advice' to Parisians in this cheeky guerrilla-style campaign by Ogilvy & Mather.
Credits
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- Agency Ogilvy & Mather Paris/France
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Credits
powered by
- Agency Ogilvy & Mather Paris/France
- Art Director Bruno Bicalho Carvalhaes
- Copywriter Andrew Jolliffe
- Copywriter Antoine Gauquelin
- Executive Creative Director Baptiste Clinet
- Creative Director Nicolas Lautier
- Head of Interactive Production Antoine Bagot
Credits
powered by
- Agency Ogilvy & Mather Paris/France
- Art Director Bruno Bicalho Carvalhaes
- Copywriter Andrew Jolliffe
- Copywriter Antoine Gauquelin
- Executive Creative Director Baptiste Clinet
- Creative Director Nicolas Lautier
- Head of Interactive Production Antoine Bagot
To celebrate the French launch of Breaking Bad spin off Better Call Saul on Netflix Ogilvy Paris called on the titular character for a guerrilla marketing campaign.
All over Paris a series of posters were put up offering law-dodging tips from every criminals' favourite lawyer, Saul Goodman. The advice plastered around the city ranged from how to avoid ticket inspectors on the Metro to how to expense blank taxi receipts. In all, over 5,000 posters were put up in 200 locations all over France to see in the arrival of the show.
Connections
powered by
- Agency Ogilvy & Mather Paris
- Art Director Bruno Bicalho Carvalhaes
- Creative Director Nicolas Lautier
- Executive Creative Director Baptiste Clinet
- Head of Interactive Production Antoine Bagot
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