Virgin Active appoints digital agency

Leading international health club brand, Virgin Active has announced a £2m investment to reimagine the end-to-end digital experience for its members. Digital agency VML has been charged to reinvent, design and deliver a brand new consumer experience, which will include a redesign and rebuild of its flagship website, members’ app, and in-gym device experience. The agency won the business following a pitch process managed direct by the client that included AKQA among others.