Honda Takes the Long and Winding Road
Chris Palmer directs a never-ending road trip in this hypnotic campaign via mcgarrybowen, Gorgeous and Glassworks.
Credits
powered by- Agency Mcgarrybowen
- Production Company Gorgeous
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Credits
powered by- Agency Mcgarrybowen
- Production Company Gorgeous
- Digital Agency MediaMonks UK/UK
- Sound Design Grand Central Recording Studios (GCRS)
- Post Production Glassworks London
- Post Production Fatiboo
- Editor Scot Crane
- Agency Producer Sian Parker
- Executive Creative Director Paul Jordan
- Executive Creative Director Angus MacAdam
- Executive Producer Rupert Smythe
- Creative Holly Fallows
- Creative Charlotte Watmough
- Visual FX Lewis Saunders
- Director Chris Palmer
- VFX Supervisor Jordi Bares
- Colourist Seamus O'Kane
- Set Design
![](https://d17mj1ha1c2g57.cloudfront.net/v1/x4Kn0ran24kSE6wrYc7xFAZs81k/1024x576%23/80/shotsmag/production/media/5/5/b9dfe7c6-f7d0-4055-a90a-9aec41378b6b/b9dfe7c6-f7d0-4055-a90a-9aec41378b6b_IMAGE_0004.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Mcgarrybowen
- Production Company Gorgeous
- Digital Agency MediaMonks UK/UK
- Sound Design Grand Central Recording Studios (GCRS)
- Post Production Glassworks London
- Post Production Fatiboo
- Editor Scot Crane
- Agency Producer Sian Parker
- Executive Creative Director Paul Jordan
- Executive Creative Director Angus MacAdam
- Executive Producer Rupert Smythe
- Creative Holly Fallows
- Creative Charlotte Watmough
- Visual FX Lewis Saunders
- Director Chris Palmer
- VFX Supervisor Jordi Bares
- Colourist Seamus O'Kane
- Set Design
London agency mcgarrybowen has teamed up with Honda to create an M. C. Escher-esque campaign for the brand's new CR-V model, highlighting the car's improved efficiency, economy and performance through an infinitely looping road.
Directed by Chris Palmer through Gorgeous Enterprises the hypnotic spot deploys a 3D version of a phenomenon called the Droste effect (where a smaller version of a picture appears within itself, and so on) to create a stunning illusion of a world within a world.
Captured in camera and filmed with a one-tenth scale model, the spot required some seriously technical pre-production and VFX trickery courtesy of Glassworks, who also worked on the digital campaign - a world-first ‘never-ending' YouTube film, that runs continuously and uses real-time data to personalise each viewer's experience by visually reflecting the time of day and weather at their location, wherever it is in the world.
Glassworks' new CD, Jordi Bares, describes it as his most most technically challenging project yet: “There are very few projects in which the creative demands such a technical effort as to challenge every single artist to their limit," he says, "This felt like a Russian Doll; one challenge’s solution would open up another."
Watch the behind the scenes film of the spot, below, and test-drive the personalised YouTube film here.
Connections
powered by- Agency mcgarrybowen
- Digital Agency MediaMonks UK
- Post Production Glassworks London
- Post Production FaTiBoo
- Production Gorgeous
- Sound Design Grand Central Recording Studios (GCRS)
- Colourist Seamus O'Kane
- Director Chris Palmer
- Editor Scot Crane
- Executive Creative Director Angus MacAdam
- Executive Creative Director Paul Jordan
- Executive Producer Rupert Smythe
- VFX Supervisor Jordi Bares
- Set Design Magic Film Company
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