Jack In The Box Creates Record-Breaking Coupon
David&Goliath breaks a record with its latest campaign for American fast food giant Jack In The Box.
Credits
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Credits
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- Agency David&Goliath /United States of America
- Editing Company Spinach LA
- Editor Adam Bright
- Agency Producer Karen Jean
- Executive Producer Bob Ridgeway
- Head of Production Paul Albanese
- Producer Thomas Campbell
- Global Creative Director Steve Yee
- Global Creative Director Ben Purcell
- Chairman David Angelo
- Chief Creation Officer Colin Jeffery
- Senior Copywriter
- Senior Art Director
- Senior Copywriter
Credits
powered by
- Agency David&Goliath /United States of America
- Editing Company Spinach LA
- Editor Adam Bright
- Agency Producer Karen Jean
- Executive Producer Bob Ridgeway
- Head of Production Paul Albanese
- Producer Thomas Campbell
- Global Creative Director Steve Yee
- Global Creative Director Ben Purcell
- Chairman David Angelo
- Chief Creation Officer Colin Jeffery
- Senior Copywriter
- Senior Art Director
- Senior Copywriter
American fast food restaurant Jack in the Box has released this world record-breaking campaign to celebrate the burger chain’s new Buttery Jack burger.
Created by David&Goliath the activation saw the agency create the world's largest buy one get one free voucher, measuring in at 80-ft by 25-ft in size.
The massive coupon was carried by fans of the fast food outlet through the streets of LA to the local Jack in the Box where it was then verified for by a representative from the Guinness Book of Records, to make sure it was up to standard.
The coupon was then hoisted onto the side of the W Hotel Hollywood where fans were invited to enjoy music, free Buttery Jack burgers and take selfies in front of the coupon. Their photos of the voucher could then be redeemed in-store at any participating restaurant and shared using social media with the hashtag #WorldsLargetCoupon, allowing more fans to use it.
The campaign film was produced by Grandesign.
Connections
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- Agency David&Goliath
- Editing Company Spinach LA
- Production Grandesign
- Chairman David Angelo
- Chief Creation Officer Colin Jeffery
- Global Creative Director Steve Yee
- Global Creative Director Ben Purcell
- Head of Production Paul Albanese
- Producer Thomas Campbell
- Senior Art Director Rob Casillas
- Senior Copywriter Courtney Pulver
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