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PlayStation Takes the Plunge for April Fools
Console company releases video promoting April Fools' offering, wearable tech gear: PlayStation Flow.
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With recent advances in wearble tech for the gaming industry PlayStation has stepped up its interactive/experiential offering with its April Fools' contribution: PlayStation Flow.
In true spirit of 1 April, the day of pranks, the campaign video announces the company's 'new product', combining the act of swimming in games, like The Last of Us Remastered, with real-life pool laps through the use of specialised goggles, earphones and body pads.
In a stroke of genius the video introduces us to wearable tech manager, Ariel Ingannare, named ingannare, taken from the Italian to deceive.
