Fuglsig & Wildlife Take a Hardline for EA Games

MJZ director Nicolai Fuglsig, agency FCB West and digital studio Wildlife have worked alongside EA games studio to create an interactive promo experience for upcoming game Battlefield Hardline that reaches beyond the technological boundaries of what has previously been accomplished in online game promos.

The film, which you can access by clicking here, is a three-and-a-half minute wild ride through the streets of downtown Los Angeles, that begins with a pulsating bank heist before taking to the road ina variety of vehicles for a high-stakes police chase. 

You could simply watch the film as a passive viewer but the interactive technology allows you to pan left and right with your mouse, keyboard or phone to take in a full 360-degree view of what's going on around you.

Wildlife was involved from the early pre-production process consulting on technical execution, camera systems and solutions, as well as conceptualising how the experience could work on desktop, tablet and, most importantly, on mobile, within a standard browser, with no app needed. 

As interactive video experiences such as this have always been hindered by mobile devices' playback limitations, particularly on iOS, this is a huge tech leap forward.

The promo uses WebGL and the latest iOS and Android updates, with the Wildlife team able to create an interactive experience utilising the Accelerometer to make the phone and tablet act as a window into the world of this live-action, 360 experience on the scale of a massive, blockbuster action movie.