Grolsch Celebrates 400 Bottle-Popping Years

1615. Not a momentous year for history books in general, but it's definitely noteworthy for fans of a certain Dutch lager. To mark its quadricentennary in the brewing business, Grolsch has launched a multi-faceted 400 Years Of Originality campaign covering experiential, social, print and short film elements. 

Following a street art installation that was completed in 400 minutes and 400 pieces of specially commissioned artwork, the latest facet of the campaign, created by VCCP, is a series of five web shorts, including Colour Explosion, helmed by directing duo Tom & Nicos [below]. 

Produced through Blinkink and Blinkart, the ident-like films take the iconic swingtop bottle as their inspiration, with the highlight being Greg Barth's Trajectories, a high-octane interplay of 400 plastic balls and sophisticated light projections, set to a Whiplash-style drumbeat [below]. 

Noah Harris' World Inside [below] 

 Catherine Losing's Splash [below]

 Kyle Bean's Grow [below]

Rounding out the campaign is an experiential tour through the UK, starting in London, which will allow consumers create their own portraits through visual effects and share the results on social media.