Branston Chutney: Chutney Mountain

Sam Brown has directed this new ad for Branston to promote its chutney range, first introduced at the end of last year.

Created by mcgarrybowen, the ad takes us to the scene of a kitchen where the camera climbs a monumental cheese sculpture topped off with a serving of the condiment by a committed fan. 

The spot that continues the brand's Make it Special campaign and will run in a mixture of 10 and 20-second formats for an initial four-week period. The work will span across terrestrial and multi-channel TV with outdoor, on-pack, social media and website support.