Mercedes-Benz: Fable
Robert Stromberg reimagines the tortoise and the hare fable with this brilliant Mercedes-Benz Super Bowl spot.
Credits
powered by
- Agency Merkley+Partners/United States of America
- Production Company RSA Films
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Credits
powered by
- Agency Merkley+Partners/United States of America
- Production Company RSA Films
- Visual Effects MPC New York
- Editing Company Cut + Run/New York
- Editor Steve Gandolfi
- Director of Photography Paul Cameron
- Art Director Kirk Mosel
- Copywriter Chris Landi
- Agency Producer Alex Kobak
- Executive Creative Director Andy Hirsch
- Executive Producer Tracie Norfleet
- Executive Producer Rana Martin
- Executive Producer Camila De Biaggi
- Director Robert Stromberg
- Producer Alejandra Quesada
- Producer Victoria Lovejoy
- Producer Ellese Jobin
- Creative Director Alex Lovejoy
- VFX Supervisor Chris Bernier
- Associate Creative Director Kirk Mosel
- Global Creative Director Chris Landi
Credits
powered by
- Agency Merkley+Partners/United States of America
- Production Company RSA Films
- Visual Effects MPC New York
- Editing Company Cut + Run/New York
- Editor Steve Gandolfi
- Director of Photography Paul Cameron
- Art Director Kirk Mosel
- Copywriter Chris Landi
- Agency Producer Alex Kobak
- Executive Creative Director Andy Hirsch
- Executive Producer Tracie Norfleet
- Executive Producer Rana Martin
- Executive Producer Camila De Biaggi
- Director Robert Stromberg
- Producer Alejandra Quesada
- Producer Victoria Lovejoy
- Producer Ellese Jobin
- Creative Director Alex Lovejoy
- VFX Supervisor Chris Bernier
- Associate Creative Director Kirk Mosel
- Global Creative Director Chris Landi
Aesop’s tale the tortoise and the hare is a fable designed to teach that slow and steady wins the race, well either that or a Mercedes as this Super Bowl offering from Merkley+Partners proves.
Produced by RSA Films and directed by Robert Stromberg the stunning animated piece was created to promote the 2016 Mercedes-AMG GT S.
The project was a collaborative global effort across multiple MPC studios led by MPC New York, which saw the skillsets from Los Angeles, Bangalore, London and Mexico blend the CG and live-action-animation elements into the cinematic piece.
Connections
powered by
- Agency Merkley+Partners
- Editing Company Cut+Run New York
- Production RSA Films
- Visual Effects MPC New York
- Agency Producer Alex Kobak
- Art Director Kirk Mosel
- Associate Creative Director Kirk Mosel
- Copywriter Chris Landi
- Director Robert Stromberg
- Director of Photography Paul Cameron
- Editor Steve Gandolfi
- Executive Creative Director Andy Hirsch
- Executive Producer Camila De Biaggi
- Executive Producer Tracie Norfleet
- Executive Producer Raná Martin
- Global Creative Director Chris Landi
- Producer Ellese Jobin
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