Harvey Nichols Makes Christmas Crystal Clear

adam&eveDDB London has unveiled its 2014 Christmas campaign for fashion retailer, Harvey Nichols. After last year's range of basic gifts such as a sink plug, paperclips and gravel, this year the campaign promotes a range of greetings cards that have been designed to help people avoid the disappointment of receiving unwanted gifts on Christmas Day.

The Could I Be Any Clearer? Christmas Card Collection allows people to customise traditional greetings messages with their own not-too-subtle hint about what they want from Harvey Nichols for Christmas. The film, directed by Partizan's Eric Lynn, can be seen at the top of this page, while examples of the cards, which can be personalised here, are shown above and below.

Ben Tollett and Emer Stamp, executive creative directors of adam&eveDDB, said: “We all want our Christmas presents to be a nice surprise but they invariably end up being a crashing disappointment. The Could I Be Any Clearer? Christmas Cards solve that problem in one fell (and easily customisable) swoop!”