Chris Eubank Jr: Write Your Name into History

Sports specialist creative agency Dunlop Goodrich has produced an adrenaline-charged promo for rising boxing star Chris Eubank Jr and Eubank Promotions/Box Nation ahead of his title fight against Billy Joe Saunders this weekend.

The agency was asked to create an impactful and cinematic promo to build the hype ahead of the match with the film to be aired via team Eubank’s social media platforms.

“We shot the film in one day, and included filming at Chris Jr’s open press training session, as well as plenty of moodily lit, smoke-filled, cinematic staged scenes," explains director Dan Merry. "We were up at the crack of dawn filming Chris’ early morning hill runs in the South Downs, armed with two 5D cameras and a GoPro mounted on a quadcopter to capture the epic wide shots."

Dunlop Goodrich has a long standing relationship with the Eubanks – with founder Bruce Dunlop producing many of Chris Eubank Senior’s promos for Sky Sports in the 90s and creative director Dan Merry having worked with Chris Junior on previous films.

Team Eubank approached the company again ahead of the upcoming title fight and it's a project that Dunlop Goodrich took on as a gesture of support for Chris Jr in his quest to become British, Commonwealth and European champion.