Tune in to the mind’s eye
This profound campaign for BBC Radio 4 cleverly illustrates how listening can expand one’s comprehension, enabling you to ‘see’ the world in different ways.
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Credits
View on- Agency BBC Creative/London
- Production Company Kode Media
- Director Jon E Price
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Credits
View on- Agency BBC Creative/London
- Production Company Kode Media
- Director Jon E Price
- Executive Creative Director Rasmus Smith Bech
- Executive Creative Director Dave Monk
- Creative Director Lisa Pettit
- Creative Director Simon Lotze
- Producer Ozan Kazaker
- Senior Creative Julien Hunt
- Senior Creative Hannah White
- Head Of Production James Wood
- Editing Jack Williams
- VFX Thomas Oliver Walker
- Colorist Jason Wallis
- Sound Designer Jake Ashwell
- Composer Juha Maki-Patola
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBC Creative/London
- Production Company Kode Media
- Director Jon E Price
- Executive Creative Director Rasmus Smith Bech
- Executive Creative Director Dave Monk
- Creative Director Lisa Pettit
- Creative Director Simon Lotze
- Producer Ozan Kazaker
- Senior Creative Julien Hunt
- Senior Creative Hannah White
- Head Of Production James Wood
- Editing Jack Williams
- VFX Thomas Oliver Walker
- Colorist Jason Wallis
- Sound Designer Jake Ashwell
- Composer Juha Maki-Patola
The latest work from BBC Creative, directed by Jon E Price through Kode, is a beautifully curated dive into the BBC archives that encourages the art of listening.
By sourcing a range of disparate film clips and stills from the BBC’s archive, the spot arranges images to form a new perspectives on culture, news, science and individual's stories, suggesting that deeper understanding could be enabled by hearing, as opposed to the endless scrolling, skimming and scanning through images and text that forms the way many of us currently absorb information.
Commenting on the tagline, “the more you listen, the more you see,” the director says that the phrase "really gave us permission to move quickly and intuitively through a lot of visual ideas in a short space of time. Because the film will live across the BBC network, we loved the thought of repeat viewings. The more you watch, the more your own connections start to form. It’s more associative, more like the way memory or imagination actually works.”
