Volvo Trucks honoured at Eurobest
Heavy-duty vehicle manufacturer named Advertiser Of The Year.
Organisers of the Eurobest European Festival of Creativity, taking place in Helsinki over 1-3 December this year, have announced that Volvo Trucks will be awarded the prestigious Advertiser of the Year accolade in recognition of its Live Test Series campaign. The award follows a string of massively successful spots for the brand including 2013’s Epic Split, which has become the most watched automotive ad on YouTube. During Eurobest 2013 the campaign picked up two Grands Prix, one gold, two silver and two bronze trophies, and at Cannes Lions, the Swedish company took home a staggering 19 prizes, two of which were Grands Prix. The award will be presented during the Eurobest Awards Ceremony taking place on 3 December 2014 in Helsinki. Lars Terling, vice president, marketing communications, Volvo Trucks, will be present to accept the award. For further information on the event visit Eurobest.
