John Lewis' Monty the Penguin Lights Up Christmas

John Lewis – John Lewis' Monty the Penguin Lights Up Christmas

Credits

Production Company Blink Productions

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Credits

Production Company Blink Productions
Post Production MPC London
Sound Design Factory
Editing Company Final Cut
Editor Joe Guest
Director of Photography Joost van Gelder
Art Director Andy Kelly
Agency Producer Matt Craigie

Executive Producer James Bland
Executive Producer James Studholme
Production Manager Ellie Britton
Director Dougal Wilson
Producer Ewen Brown
Creative Director Daniel Fisher
Creative Director Richard Brim
Colourist Jean-Clement Soret

Music Supervisor

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So here we are once again; Christmas in the UK has officially started now that this year's John Lewis commercial has arrived. And, as usual, it doesn't disappoint.

Created through adam&eveDDB London and shot by Blink's Dougal Wilson the spot features a CG penguin called Monty - created by MPC London - a small boy called Sam.

Tom Odell provides this year's dose of emotional soundtrack and Christmas number one contender, covering John Lennon's Real Love. The two-minute spot follows the the friendship of Sam and Monty over the course of a year before Sam realises Monty is sad and longing for some penguin-shaped company.

As usual, there's nothing so crass as obvious pack shots or even a glance at a John Lewis store but - also as usual - there's a heart-warming story tailored to bring a lump to your throat.

We'll have interviews with Wilson, adam&eveDDB and MPC in the coming days, so stay tuned but as an added Christmas treat, below you can take a look at some of the most recent John Lewis Christmas spots.

Christmas 2007