Lowe’s Celebrates Black Friday on Vine
Home improvement brand Lowe's promotes its Black Friday offers using fun Vine videos.
Every year in the weeks leading up to Black Friday, retailers raise awareness for the screaming hot offers they'll have available in-store and online.
This year, Lowe’s home improvement stores is taking a unique approach and leaking many of its Black Friday (28 November) offers on Vine and those six-second videos will be shared across multiple consumer touchpoints, including Facebook, Twitter, Lowe's.com, and rich media display units.
The campaign from BBDO New York sees one product and its Black Friday price being unveiled every day, for 12 consecutive days. Some Vines are showcasing unique product benefits and others are showing a useful tip for using a product.
Staying true to the brand’s personality on Vine, each execution will have its own unexpected and creative story to give consumers a reason to look forward to the next day's offer reveal.
Check out more Vines from the campaign here.
Connections
powered by
- Agency BBDO New York
- Client Lowe's
- Post Production Humble
- Production Click 3X
- Associate Creative Director Matthew Page
- Associate Creative Director Carolyn Davis
- Chief Creative Officer David Lubars
- Chief Creative Officer Greg Hahn
- Copywriter James Harvey
- Creative Director Mike Sweeney
- Director Sam Stephens
- Executive Creative Director Eric Berkowitz
- Executive Creative Director Tim Bayne
- Executive Creative Director Lauren Connolly
- Executive Producer Persis Koch
- Executive Producer Kristin Tomborello
- Executive Producer Ned Brown
- Head of Production Andrea Theodore
- CD Post Kris Merc
- Head of Post Production Sue Romweber
- Post Producer Suzie Cimato
- Senior Art Director Miles Gilbert
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