Honda: The Other Side
An interactive online film brings Honda’s ‘other side’ to life ahead of the new Civic Type R.
Honda is renowned for its reliability, but it’s the brand’s racing heritage that is celebrated in this interactive film. It asserts that Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.
The Other Side, created by Wieden+Kennedy with production from Somesuch and interactive input from Stinkdigital, opens with the Civic in the daytime, with titles prompting interaction. The viewer can then switch between the Civic and the night-time Type R narrative by pressing the ‘R’ button on their keyboard. The effect is dramatic and shows the same driver in two very different scenarios.
A press of the ‘R’ key allows the viewer to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can’t help but feel the power of Honda’s other side.
Check out the trailer above and watch the full interactive film here.
Connections
powered by
- Agency Wieden+Kennedy London
- Client Honda
- Editing Company Trim Editing
- Music Factory
- Production Stink Studios London
- Production Somesuch
- Visual Effects The Mill London
- Agency Producer Lou Hake
- Agency Producer Gemma Knight
- Creative Paul Knott
- Creative Tim Vance
- Creative Director Graeme Douglas
- Creative Director Scott Dungate
- Director Daniel Wolfe
- Director of Photography Robbie Ryan
- Executive Creative Director Tony Davidson
- Executive Creative Director Kim Papworth
- Executive Producer Tim Nash
- Agency Executive Producer Danielle Stewart
- Digital Producer Dom Felton
- Line Producer Dougal Meese
- Production Assistant Tom Dean
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