DfT: In the Water, Fraserburgh Beach

This emotive online spot from AMV BBDO for DfT describes the necessity of the Coastguard service and aims to drive awareness that, in an emergency at the coast or at sea in the UK, you should call 999 and ask for the Coastguard.

This ad juxtaposes genuine audio clips from a real emergency call from Fraserburgh Beach, Aberdeen, against footage of ideal beach weather taken at the exact same location just a few days later. Directed by Thirtytwo and produced by Pulse Films, this is the largest scale public facing production that the Coastguard has released, and is the first time that the 999 for Coastguard message has been publicised as a campaign.