Borghi generates new rep

London-based production company Generator Films has announced the signing of Igor Borghi for commercial representation. Borghi began directing while a teenager and since then has gone on to work with agencies including DLV BBDO, TBWA, Auge9, Leo Burnett, McCann Erickson, 1861 United, and STV DDB. Borghi has previously helmed spots for brands including Ikea, Yamaha, Camilla Sognid’oro, ENI and AVL.