Lacoste calls on the King of Social Networks

For the launch of its new online boutique, Lacoste, with its agency BETC Digital, called on the talents of Vine and Instagram star Zach King.

The first French brand to work with ‘the King of social networks’, Lacoste is featuring the social media whiz in eclectic content and intuitive features on its websie.

King’s already stolen the Eiffel Tower, turned himself into a dog and run through walls, so his five vines will be sure to leave a lasting impression.

Once again, the brand with the famous crocodile is forging into innovative new territory and boosting its presence on the social networks. The new ecommerce site will offer all of the collections, as well as a total immersion into the world of Lacoste.

The results of this unique partnership can be seen on Lacoste’s Vine and Instagram, as well as its other social platforms.